The cooperative system of South Tyrol is seen as a key part of the success of apple farming in that region, yet the demise of the formal cooperative in Washington showed that cooperatives are clearly not a silver bullet. The author sees that it is time for Australian farms also to consolidate and specialise, and considers four possible ways to adapt. This study of the apple industry in New Zealand, Washington (USA) and South Tyrol (Italy) shows that there is much that the Australian apple industry can do to improve its position.Ĭonsolidation and specialisation of farms have been spectacularly successful in New Zealand, with apple growers there now being regarded as members of a new ‘millionaire’s club’.
The Australian apple industry is at a cross roads production is increasing, consumption is declining, growers’ margins are decreasing and export opportunities are scarce.
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